The Penzias Group
Marketing
• Strategic Planning
• Web Development

CME & Professional Education

Growing attendance, revenue and profit for Continuing Professional Development (CPD), Continuing Medical Education (CME), Executive Education, and Corporate Events.

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Strategic Planning

Driving bottom-line growth for experts in complex and niche fields through opportunity analysis, strategy mapping, product planning and cost structure optimization.

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Marketing Consulting

Increasing client revenue through highly-effective marketing programs based on precision targeting, strategic messaging, world-class marketing assets and turnkey execution.

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Web Development

Improving the performance, reliability and effectiveness of your web presence through site development, collaborative design, comprehensive auditing, and dependable maintenance.

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Clients

The Penzias Group principals have had the privilege of partnering with premier global organizations and the world's most preeminent medical and business experts.

  • Harvard Medical School

    The Penzias Group provides strategic marketing services to Harvard Medical School and is the strategic marketing partner for the Harvard Medical School Department of Continuing Education. Harvard Medical School accredits nearly 200 CME activities each year. In 2013, Harvard Medical School commissioned The Penzias Group to pilot marketing services for its live CME courses.

    Marketing Pilot Results

    • Increased revenue over the prior year’s program for 100% of the CME courses enrolled in the pilot
    • Across the participating pilots, registrations rose 15%-96%
    • Profitability increased for all participating CME courses

    Beth Israel Deaconess Medical Center

    "The Penzias Group brought evidence-based marketing to the program. They analyzed our previous marketing investment relative to outcomes and reformulated our marketing plan and materials to make them more effective, and they did this without increasing our marketing budget. In our first year working with the group, we saw real benefit. …They brought very high levels of expertise to our marketing process."

    Sugantha Sundar, MD
    Beth Israel Deaconess Medical Center
    Course Director, Anesthesiology Update: Innovation and
    Transformation in Anesthesiology

  • SAP

    SAP

    The principals of The Penzias Group launched the most influential publications serving professionals who work with SAP software -- SAP Professional Journal and SAPinsider magazine. They then leveraged these publications to launch a year-round calendar of continuing education conferences for SAP's worldwide user base, comprised of business and technology professionals who require ongoing education to keep their skills current with advances in software functionality and infrastructure, and to ensure their organizations optimize their mission-critical investments in SAP.

    Collaborating with the senior leadership of SAP America and its German parent, SAP GmbH, Bonnie and David Penzias grew these professional development events and continuing education publications substantially year after year for more than a decade, drawing tens of thousands of attendees each year to their live events and generating hundreds of millions of dollars in event revenue. With the launch of The Penzias Group, this same level of expertise is now available for course directors, administrators and leaders of CPD, CME, and executive education programs.

  • Brigham and Women’s Hospital

    "We engaged the Penzias Group for the marketing of the Office Practice of Primary Care Medicine conference. The audience size nearly doubled over the past year. We actually sold out and closed registration 4 weeks in advance of the course start date. If you think strategic marketing or profitability support would be helpful to you for your next course, I highly recommend them. They are wonderful to work with. I was very pleased with the collaboration and its results and will be working with them again this year."

    Jane Sillman, MD
    Brigham and Women's Hospital
    Co-Course Director, Office Practice of
    Primary Care Medicine

    Massachusetts General Hospital

    "I have been delighted by the synergisms The Penzias Group brought to my course marketing. Their ability to work in tandem with me created a new and delightfully productive experience. They capitalized on what I have learned about my participants through the years and expanded my own thinking with thoughtful questions and focused analytics to create more productive and more targeted marketing resources. Together, we created a plan that achieved meaningful and significant results."

    John D. Goodson, MD
    Massachusetts General Hospital
    Course Director, General Internal Medicine for Specialists
    Course Director, Primary Care Internal Medicine

  • IBM

    IBM

    In 1990, the Penzias Group principals launched a technical journal called THE VIEW to serve the 200 million worldwide users of IBM Notes, who require ongoing professional training to stay current with advances in the functionality and technology underpinnings of this popular corporate software platform. In addition to producing the leading technical journal for Notes customers worldwide, the Penzias team led the development and marketing of hundreds of continuing professional development courses for this advanced audience.

    Today, through The Penzias Group, these marketing models for turnkey audience acquisition and optimized return on marketing investment are available to course directors, administrators and leaders of CPD, CME and executive education programs.