Harvard Medical School
The Penzias Group provides strategic marketing services to Harvard Medical School and is the strategic marketing partner for the Harvard Medical School Department of Continuing Education. Harvard Medical School accredits nearly 200 CME activities each year. In 2013, Harvard Medical School commissioned The Penzias Group to pilot marketing services for its live CME courses.
Marketing Pilot Results
- Increased revenue over the prior year’s program for 100% of the CME courses enrolled in the pilot
- Across the participating pilots, registrations rose 15%-96%
- Profitability increased for all participating CME courses